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Goodlab is a digital strategy consultancy. We insist on results and don’t stop until we achieve what we set out to accomplish – an increase in your most important digital metric.
Choose wisely. No one channel serves all needs perfectly. Which is why choosing the right one will accelerate results.
Channel specificity. It’s what we call the nuances of each channel that make it near impossible to succeed (with limited resources) on more than 1 channel at a time.
Get these two things right and own them. Crush them. Get results. Educate your entire organization on them.
Traffic doorways. Not everyone comes in through your front door. Are all your pages as welcoming as your front door? Each page has a purpose or it should not exist.
Traffic Pathways. Much like a traffic cop on a busy NYC intersection, traffic pathways are the way we think of every page on your site. Each page’s goal is to drive a visitor to the next piece of information they need to buy whatever it is you are selling.
The industry calls it Conversion Rate Optimization. It is very much like real conversations with humans in an offline setting. It’s a conversation. Masterfully crafted to get the outcome you want.
A/B Testing. Hundreds of small incremental gains are more likely to lead to sustained improvement in key metrics.
Growth Hacking: Setting up your practices to rapidly test and iterate. It’s the most predictable way to achieve results and the only way to ensure them.
Traffic segmentation. Every audience has different stages in the buying process. Different things they need to hear, understand and be convinced of.
Objection handling. Every buyer has preconceived objections. They may or not be valid, but you and your website must be prepared to answer them.
© 2017 Goodlab.